Our Story

In 2023 Doyle and Carri Wheeler took over First Avenue Coffee. Here’s how it all happened:

In 2011 Doyle became friends with Deborah on Twitter after being invited to the Roast House’s 1 year anniversary party. After meeting in person they both saw the value in each other’s passion. Doyle was busy building his Digital Marketing Agency, Kinetek Media, and Deb was busy building community with Damn Good Coffee at the Roast House. Deb immediately asked Doyle to start using his skills to promote her brand on social media with photography.

Over time Doyle’s passion for coffee grew. Out of control to be honest, and eventually, he built a coffee bar in his home to share coffee drinks with his family and friends. The dream was alive of owning a coffee shop in the future. In May of 2023, Deb reached out to Doyle and Carri to see if they would take over First Avenue Coffee due to terminal cancer. Deb says, “I am so happy. Doyle and Carri are the perfect couple to continue growing First Avenue Coffee, my happy place”. 

Doyle and Carri continue to operate Kinetek Media and grow First Avenue Coffee into the shop it is today. All of our baked goods are scratch made in our own bakery. Every syrup we use are all. made in house as well. Carri loves to see happy people enjoying a gathering place filled with her sweet treats, granola and loving hospitality. You’ll find Doyle growing the business with a happy and vibrant team, community partnerships, delicious coffee drinks, and fun events. 

Deborah Di Bernardo founded Roast House Coffee in 2010, a specialty coffee roastery committed to only sourcing earth-friendly coffee and supporting a sustainable coffee supply chain. In 2018, she decided to branch out and open First Avenue Coffee. What you see today was the start of her big ideas and forward thinking for specialty coffee. While you’re in First Avenue Coffee, you will see her legacy on display and preserved for years to come.

Vision

Our vision is to be the heart and soul of Spokane, Washington’s vibrant coffee culture, serving as a community hub where people gather, connect, and savor exceptional coffee experiences. We aspire to create a welcoming and inclusive environment that fosters genuine connections, nurtures art and creativity, and fuels the aspirations of individuals from all walks of life.

Mission

Our mission is to be memorable in a class above our competitors by providing personalized service, exceptional coffee and treats, and excellent experiences in our sophisticated spaces.

Values

COFFEE
We hope that we can help people discover how delicious coffee can be with a little time, attention, and love. So, our coffee beans will only be sourced from roasting partners that care about our world, Fair Trade, support women-owned farms, and are all organic. We love Roast House for all of these things and it is this partnership that makes us better all around.

HONESTY
Our team of baristas, bakers, and makers are founded on truth even if it is not impressive. First Avenue customers trust us for our integrity. Honest people produce the best results!

“Honesty is an expensive gift, don’t expect it from cheap people.” – Warren Buffet

KINDNESS
Kindness is our gift to our community. Our craft is for people by people. We honor our patrons with unrivaled enthusiasm. We believe kindness has everything to do with both coffee and life. We strive to build kindness into every part of our business because we know that good vibes can really go a long way toward positive outcomes.

PASSION
Our dedication to crafting exceptional coffee and treats is unwavering. We exist to offer deep and memorable experiences in a sophisticated way. Our love for hospitality, coffee, and culinary arts drives us. With every cup brewed and every treat prepared, we infuse our creations with the passion that fuels our commitment to excellence.

INNOVATION
Embracing change and creativity, we continually explore new horizons. Our commitment to innovation allows us to offer unique seasonal flavors and unexpected twists that surprise and delight our customers.

QUALITY CRAFTSMANSHIP
Quality is the cornerstone of our offerings. We uphold the highest standards in every aspect of our creations, from the selection of premium ingredients to the meticulous roasting and preparation processes. From our carefully selected coffees to our house-made syrups and baked goods, we refuse to compromise on delivering a consistently exceptional experience.

COMMUNITY
We believe in the power of connections. Our coffee shop is a gathering place where diverse individuals come together to share stories, ideas, and experiences. We actively contribute to the vibrancy of our region by fostering a welcoming and inclusive environment.

DIVERSITY
Just as our menu caters to a range of tastes, our inclusive mindset welcomes all. We celebrate diversity in our team, our offerings, and our patrons, fostering an environment where everyone feels valued and respected.

SUSTAINABILITY
We are committed to a sustainable future, sourcing our coffees and ingredients with a conscience. By prioritizing Earth-friendly practices we reduce our footprint and contribute to a healthier planet for generations to come.